Email Outreach: 7 Powerful Strategies to Unleash its Power
Outranking your competition requires mastering the art of email outreach, a crucial aspect of any SEO plan. It’s a tried-and-true strategy for attracting the attention of influential bloggers and journalists, who can boost your brand’s authority through increased links and media coverage. However, there’s more to it than just typing up a simple email and hitting send.
What is Email Outreach?
Link building is an integral part of any successful SEO strategy, and one common method of doing so is through email outreach. In a nutshell, link building is the method of contacting potential partners who might be interested in sharing your material (or your company and its staff) in the hopes that they will share your website with their audiences.
Many “marketers” skip this step and just blast out emails to as many people as they can, regardless of whether or not they are likely to be interested, which is why many people view outreach emails as spam. And that is entirely the incorrect course of action. To reach out via email is not spam. It’s all about sharing your information with prospects who might actually benefit from it and encouraging them to take some sort of action if they do.
The Golden Rules of Email Outreach
There are a few “golden principles” that must be followed if you want to see results from your outreach activities. This includes:
- Better Quality Than Quantity: You should direct your efforts on contacting people who you have good reason to believe could be interested in linking to your material. Do not use a “spray and pray” strategy in which you send to a large number of people in the hopes that some of them would click on your link.
- Give Something Extra: Your outreach should make it obvious how the other person and their audience can benefit from your content. Do not bother sending anything if you cannot fulfill this requirement.
- Make Sure Your Request Is Understandable: You need to make sure that this is communicated more effectively if the recipient of your email is unable to understand what it is that you are asking them to do after receiving it.
Why Emails Are Usually Ignored
Let’s take a quick look at why these are typically neglected before we get into a best practices guide on sending email outreach that generates links.
- Incorrectly targeting a prospect for transmission. Your time spent submitting content to them will be for naught.
- The value that your content could bring to a reader or website visitor is not clearly communicated in your outreach email.
- There is ambiguity about what it is you want the recipient to do.
A Best-Practice Guide to Sending Emails That Convert Bloggers and Journalists
We have already mentioned that outreach success comes from having a solid process to follow. One that helps you to focus your efforts upon the end goal that you are trying to achieve, and that will help you to build the links that you need to gain a competitive SEO advantage. So, where do you start?
1. Have Something Worth Sharing
If you want to earn great links with email outreach, you need to have something worth linking to. You often hear people talking about linkable assets. And, by default, we often think that this means blog content. But the best outreach strategies think outside the box and don’t just do what everyone else is doing.
2. Setting Goals
You need to set goals for your outreach efforts so that you can measure how successful your approach is and continue to improve your processes to drive better results.
3. Identifying Outreach Prospects
If you want your outreach campaign to be successful, you need to make sure that you are sending your email to prospects who are likely to take action and be interested in what you have to offer.
4. Finding the Right Email Addresses
If you decide to invest in a media database, you will find that this will help you to get the right email address for your outreach prospects.
5. Writing Your Outreach Email
Writing an effective outreach email is an art. It’s not about writing a sales pitch. It’s about writing an email that will get opened, read, and responded to.
6. Following Up
Following up is a crucial part of the email outreach process. You need to be persistent but not annoying. You need to be professional but not pushy.
7. Measuring Success
It’s important to measure the success of your outreach efforts so that you can continue to improve your processes and drive better results.
Conclusion
Email outreach is a powerful tool in your SEO arsenal. It’s a strategy that requires careful planning, execution, and follow-up. But when done right, it can yield significant results in terms of link building, brand visibility, and ultimately, conversions.
As a leading authority in digital marketing, Bonelli Systems is dedicated to empowering businesses with effective strategies, such as the seven powerful email outreach methods we’ve discussed in this post. Our comprehensive services extend beyond email marketing, encompassing social media marketing, search engine optimization, and business automation. Our commitment to customer success and our white-glove support truly set us apart. We believe in investing in our clients’ growth because when you grow, we grow.
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