Search Engine Optimization: From Basics to Advanced Strategies
Are you just getting started with search engine optimization (SEO)? You may have heard that SEO can help increase your website’s traffic and rankings, but you may not understand how it works or know which aspects to prioritize. Then you’ve definitely found the correct spot to be. Keep reading to learn the SEO fundamentals that should be second nature to every digital marketer.
What Is Search Engine Optimization and How Do I Do It?
Search Engine Optimization, or “SEO,” is the method used to increase a website’s visibility in search engines. This type of traffic is sometimes referred to as “organic” or “natural” search results. The end goal is a higher ranking for your website in relevant search results. It’s important to keep in mind that a higher ranking in search engine results means more people will visit your website.
Many various things go into effective search engine optimization, including:
- Finding highly-searched-for keywords that are both relevant and useful
- Making content that users and search engines will find valuable and useful
- Adding relevant links from credible sources
Assessment of Outcomes
Now more than ever, establishing SEO goals is an important part of any marketing strategy. The success of any SEO plan depends on clearly defined goals. Setting SEO goals and making sure they mesh with your larger business goals is essential.
How should you gauge success?
Measuring your progress toward your goals might be a tedious process, but it will pay off in the long run when it comes to your SEO. Think about measuring:
- Keywords
- Traffic
- Market share
- Brand recognition
- Lead generation
- Reputation
- E-commerce
Examples of SEO objectives
You can use the following three examples of SEO goals as a starting point:
- This goal is centered around keyword ranking and states, “Move 50% of our top 20 keywords onto the first page of Google within nine months.”
- “Increase our organic website traffic by 20% in the third quarter and 25% in the fourth quarter compared to the same time last year.” This objective is all about increasing organic website traffic.
- “Increase our share of the SEO market from 3 percent to 5 percent in the next fiscal year.”
Goal-setting strategies for various commercial enterprises
The nature of your company—whether it’s transactional or informational—will determine the way you set and achieve goals. If your company is transactional and includes an online store, your goals should center on increasing revenues and new customer signups. But if you have a business site that doesn’t sell things, you should focus on getting leads.
Goals like increasing brand recognition and site visitors are common for information-based companies. You should always be working to improve your SEO, even after you’ve fully implemented your strategy. With SEO, you might have to switch gears in the middle of the game, be patient, and wait for the payoff. However, once you’ve laid the groundwork for SEO and exercised some patience, you should start to see the results of your efforts, including an improved user experience and increased conversions.
About Bonelli Systems
Bonelli Systems provides an all-encompassing suite of services, from search engine optimization and social media marketing to email marketing and business automation. Our unique approach is deeply rooted in customer obsession, and our white-glove support truly sets us apart in the industry. We believe in investing in our customers, understanding that our growth is intrinsically linked to theirs. Discover more about our services and how we can propel your business growth.
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