Retargeting 101: A Comprehensive Guide to Boosting Your Online Sales
Ever wondered what Retargeting means? If you’re an online store owner, you know that advertising is a crucial part of attracting customers to your website. But what happens when they’re not ready to make a purchase during their first visit?
Statistics show that 97% of first-time visitors leave your website without making a purchase, and once they’re gone, they’re usually gone for good. Unless, of course, you can bring them back.
The Power of Familiarity in Purchase Decisions
Before a potential customer commits to purchasing your product or service, they need to feel familiar with you. A great marketing rule of thumb to help customers reach a purchase decision is to ensure they hear your message at least seven times.
Retargeting increases your brand’s visibility and allows you to communicate with an audience that has already shown interest in what you sell. Plus, compared to other forms of advertising, it has a much lower cost per impression. When you create retargeting ads, we automatically generate thousands of ads for you that will display at the right place and time, without any additional costs.
How Does Retargeting Work?
Our retargeting ads can reach more than 90% of internet users thanks to the Google Display Network, which spreads display ads across more than 2 million websites.
Once a visitor has browsed your website, they’ll start seeing your ads when they’re reading news, listening to music, or shopping at other online stores. When they’re ready to make a purchase, they’ll remember all the fantastic things you have to offer thanks to your ads, and they’ll return to your website to complete the transaction.
When Should You Use Retargeting Campaigns?
Retargeting is a long-term marketing strategy designed for businesses with an established customer base. If your website gets a hundred or more visitors each month, you should definitely consider using Google remarketing ads.
Promoting Bestsellers
Displaying your best-selling products through retargeting ads is a straightforward and efficient way to convert site visitors into paying customers by highlighting products that your existing customers already find appealing.
Introducing New Collections
People who are interested in your brand and visit your site are a great audience to target when you’re releasing a new product line. They won’t be able to avoid seeing your retargeting ads wherever they go online, making it easy for them to find their way back to your store and see what’s new.
Moving Inventory
If you sell items online, you’ve undoubtedly encountered the problem of slow-moving inventory. Retargeting ads are a low-budget and low-effort way to promote surplus products from your store to potential buyers.
Increasing Brand Awareness
Retargeting ads help potential buyers remember your brand even after they’ve visited your website but aren’t quite ready to make a purchase. Most people need to feel like they know you before they decide to buy your product or service.
According to Google, combining retargeting ads with the various forms of advertising you’re already using can increase your sales by 50%. You can drive visitors to your website by sending out an email, advertising on Facebook, or advertising on Instagram. You can then retarget that person with an ad after they leave your website without making a purchase.
Ready to boost your online sales with retargeting? Contact Bonelli Systems today to get started!
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