The Power of SMS Marketing: A Comprehensive Guide
In today’s digital age, it’s likely that you’ve received an SMS from a company promoting a new product or alerting you to a sale. This is SMS marketing, a practice of communicating with customers using SMS or text messaging to promote products or services. It often complements other marketing strategies, such as email marketing. Despite being around for over 20 years, SMS marketing is not widely used by brands as a marketing strategy. However, it offers several benefits not found in other marketing mediums.
High Reading and Response Rates
Most of us undoubtedly feel comfortable leaving the house without our wallets, but not without our smartphones. This illustrates how pervasive mobile technology is in modern society. With a 98% open rate and a 45% response rate, SMS marketing provides more lead generation and conversion opportunities. Given that 61 million Filipinos use mobile phones, one reason for the high open and response rates is that text messaging has the broadest audience of any marketing channel.
Direct and Personal Communication
According to Deloitte, 33% of customers check their phones within the first five minutes after waking up. Consumers check their phones more than 150 times every day on average. Combining these with SMS marketing’s higher clickthrough rate (CTR) and lower cost per SMS send (CPS) creates a very effective marketing channel.
Cost-Effective SMS Marketing
Depending on the total number of SMS sent, you can start an SMS campaign in the Philippines for as little as 20 to 50 cents per message. Given that SMS marketing has higher open and read rates than email marketing, this is significantly more cost-effective.
Getting Started with SMS Marketing
Once you have sent the text messages to your customer list, you can track the effectiveness of your SMS marketing campaign. Promo coupons can also be used to increase customer conversion. A/B testing is also easy to carry out. Most SMS gateway providers offer an integrated analytics tool that makes it easy to tweak your campaign to get better results.
SMS marketing is undoubtedly here to stay. Even as more and more people are using the internet, SMS is still widely used. Your digital marketing campaigns can benefit from using SMS marketing as an enabler. You can include a call-to-action in your text campaign that directs people to your website and use the promotional codes there to enjoy great offers and discounts.
An SMS campaign sounds great, but you might be wondering how to even get started. The first thing that would come to mind if you had your own database is to text each and every subscriber individually. This is not only inefficient, but it is also impractical due to regional limitations on bulk sending. Using a platform for this is preferable. Look no further than Bonelli Systems if you already use email and are looking for a way to incorporate SMS into that campaign.
You can increase the return on investment (ROI) of your campaigns by using the right SMS marketing strategy and the right personnel to implement it at the right time. You’re ready to move forward. Let’s get something started by contacting us here!
At Bonelli Systems, our commitment is to ensure our clients’ success. Whether you’re in need of Digital Marketing services, Email Marketing support, or Advanced Automation, we’ve got you covered. Our team of experts are equipped to help you implement these strategies and more, revolutionizing your customer engagement and fostering business growth.
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